Neuroscience

The Neuroscience of Addiction

Addiction isn’t a failure of will. It’s a complex interaction between genetics, environment, and neuroscience. Addiction changes your brain. Addictive substances mimic natural rewards—like food and interpersonal connection—by interacting with the brain’s reward system. According to Bruce Goldman with Stanford Medicine, “Addictive drugs fire up the reward circuitry in a way that natural rewards can’t—by,…